Designed at Saks OFF 5TH (collaborated with Gilt team)
Environmental Graphic Design | Signage Design
On March 3, 2016, Saks OFF 5TH has opened their first store in New York City, which is two-level store that occupied approximately 47,000 square feet in Tower57 in midtown Manhattan at 57th Street and Lexington Avenue. This store also feature the first-ever Gilt in-store shop.
By using geometric black and white patterns, not only match the Saks OFF 5TH's brand style, but also works well with the art-deco style building itself. The space also use a lot of New York City environmental imagery with hop pink bold fun quotes and neon lights signs to approach young, fun and playful brand attitude.