Packaging Design

A revolutionary device that alleviates period pain for women, Livia needed packaging design that effectively communicated its functionality and channeled its established brand identity. Building upon Livia’s contemporary, airy aesthetic, I and my team at Imagemme developed clean, minimal packaging punctuated by bright pops of color. Structurally, an elegant slide-out tray reveal was chosen to showcase the product. Having raised more than a million dollars on IndieGoGo, Livia launched in early 2017 to an expansive, eager audience