Open Source Protocols
Team lead | Art Direction | Illustration
Arianee is a protocol based on blockchain technology and is used to manage digital ownership and authenticity certificates for valuable objects.
We worked closely with Arianee to develop a narrative telling their story and its significance in today’s world.
I lead and created all design aspects, from concept to animation and sound design, including scripting and storyboarding.
Targeting the luxury industry, I decided to pursue a realistic and modern style of illustration. I created a wider range of color tones under the Arianee brand colors to end up with visuals with more depth and layers. Since this is a very technical subject, I included more real life inspired scenes, to foster a smooth and easier understanding.
Art Director: Ming-Hsuan Lee
Creative Director / Copywriter: Daniela Varela
Motion Designers: Hyeji Yu, Andrej Porosin, Kexin Xu, Marina Sanjuan, Antoine Duong
Illustrator: Ming-Hsuan Lee, Juan Tobias, Benoit Beracassat
Sound Effect: Gerard Bernal
Project Manager: Hanane Djouhri
Agency: Orchid Creation