Open Source Protocols

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Arianee Token

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Team lead  |  Art Direction  |  Illustration

Arianee is a protocol based on blockchain technology and is used to manage digital ownership and authenticity certificates for valuable objects.

We worked closely with Arianee to develop a narrative telling their story and its significance in today’s world. 
I lead and created all design aspects, from concept to animation and sound design, including scripting and storyboarding. 

Targeting the luxury industry, I decided to pursue a realistic and modern style of illustration. I created a wider range of color tones under the Arianee brand colors to end up with visuals with more depth and layers. Since this is a very technical subject, I included more real life inspired scenes, to foster a smooth and easier understanding.

TEAM


Art Director: Ming-Hsuan Lee
Creative Director / Copywriter: Daniela Varela 
Motion Designers: Hyeji Yu, Andrej Porosin, Kexin Xu, Marina Sanjuan, Antoine Duong
Illustrator: Ming-Hsuan Lee, Juan Tobias, Benoit Beracassat  
Sound Effect: Gerard Bernal
Project Manager: Hanane Djouhri

Agency: Orchid Creation
Client: Arianee